Martin Reed
I’m a ten-year credit union veteran (and I use that term lightly) having spent the previous 10 years with a large for-profit organization. Going from ‘profits before anything’ to ‘people before profits’ was a culture shock to say the least. I have, what I call, my JimBA. If you are a local BC’er, you will know who I am talking about, and having worked for a local billionaire with an extreme focus on growth, efficiencies, and a growing bottom line has given my an education in business you don’t get from any school.
I was formally educated in Marketing and have practiced and refining my craft ever since. I work at Central 1 Credit Union in Vancouver, BC, a trade organization for BC and Ontario Credit Unions, and I am the Director of Marketing & Creative Services.
Here is a quote I think highlights the reasons for this blog:
“He who receives an idea from me, receives instruction himself without lessening mine;
as he who lights his candle at mine, receives light without darkening me.”
Thomas Jefferson, 1813
That being said, I will make the standard statement that this blog is in no way affiliated with Central 1, and that the crazy ideas, views and opinions expressed here of my own making.
