Make the Move …. Green & Easy

Make the Move Green & Easy

Here’s a green idea that you can easily get in place for the busy spring moving season. You’ve got ample time, so there’s no excuse.

Credit Unions are a key center of members’ lives and are well aware of when they’re moving. So what can a member-focused organization do about it? Well, you could do the standard update of their members’ contact info, maybe even send them a ‘welcome to the new neighbourhood’ card.

I think we can do so much more. What exactly? Well, here’s an idea. Make the move easy and green for them and get credit along the way. I’m sure the banks aren’t doing this, so it will be a key point of differentiation for your credit union and show them you are much more than a standard financial institution. Dare to be different, it’s the only thing that will get you noticed.

What will it take? Why don’t you try this? Offer your members use of your green moving boxes at no charge. Brand them so everybody knows that your credit union helped them move and reap the rewards of being a true friend, because everyone knows, only your friends will help you move. This is what being a credit union is all about. Help them move and they will remember you for it. Make sure you brand every box with your logo, you tagline, and your web address as well as a statement like “At Member Credit Union, we help you move, does your bank do this?”

Here is a manufacturer:  Bin Supplier

A great green alternative for your members

You may be able to find one closer to home, and they are going for anywhere from $10 – $25 a pop and a dolly goes for about $60 each. So, for what I think would be a $2,500 investment per branch (giving you about 100 boxes per move) you can easily get yourself a great re-occurring community assistance and awareness program.

Make sure to advertise the program through your branch network, your website, press releases, community newspaper connections, Facebook®, twitter feeds and any other method you have available to you. Hopefully, you’ll get positive response from your generosity through the community, both in real life and online.

Try this and let me know how it goes. I think this a sure win for credit unions.

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